Tips from Tom: Three Ways to Optimize Your Own Videos

Updated: Nov 6, 2020

Here I am writing my first blog post and, ironically, I’m going to share three ways that can help you create your own video. If you’ve ever said to yourself, ‘Hey, I think I can do that,’ you’re probably right. The catch is doing it well so that your audience can enjoy your work. Once you hone these techniques, you’ll be well on your way to creating videos, the way you want to. So let’s jump in:


We’ve all done this: You see a recessed light and move your subject under it. Perfect, right? Sure, if you like Frankenstein; deep set eyes; sharp overblown heads; fire on your subjects’ hair. Here’s how to correct that with a few easy moves.

Move away from any lighting directly overhead. Instead, place one light on either side of your subject, at a 45 degree angle. You’ll have an albeit flat, but workable picture. Use diffusion to soften the light. Taking the shade off a light puts you right back in the same place so leave the shade on. It takes years to perfect this art - but this is just to get you going. Sometimes you get lucky - we once lit a room that had great light coming through it’s window. The shades provided a natural pattern over the area and gave us just what we wanted. Experiment. Maybe you’ll find that ideal look.


We just talked about flat lighting. Now we want to make sure that doesn’t happen to the look of your scene. The best way to do that is to create spacing and depth. Here’s what I mean: Don’t slap the subject up against a wall. Instead, do the opposite. Bring the subject out to the available space in the room. This creates more spacing between the subject and walls, creating a more pleasant and engaging look. With the right camera you can create a shallow depth of field, meaning you can make the background look out of focus. Ironically, it creates more focus on your subjects!


In my opinion the most important attribute to making good videos is good audio. Think about it; unless you can read lips, or have another trick up your sleeve, it’s often difficult to understand someone from a distance. It only gets worse when you try and record that sound. We’re not talking great distance, either. Even 10 feet away can give you problems without the right equipment. There are tons of microphones for sale on the internet to suit your needs and your budget. Do the research and choose one that works for you. It can help make, and not break, your project! Just remember one thing; DON’T use the microphone from your camera if you can help it. Clean, clear audio will make the difference.

Of course, if it becomes too difficult to tackle your original idea, adjust your plans so you can manage. Or, just contact us at and our team can help make your vision a reality.



24 views0 comments

Recent Posts

See All